But what to do?
Charles H. Green, at Trusted Advisor Associates, notes
But what you can do is to change your manner of thinking to enable listening by paying attention. Specifically, to think out loud. By that I mean literally verbalizing our thought process in the presence of the person we just listened to.I couldn't agree more. I suppose what I like about his 'thinking out loud' notion is that it takes the edge off of the situation by distracting you from your fears and insecurities and focusing your mind to the task at hand. When we spend our time thinking about how we may not be able to perform we take ourselves away from the very point of us being there at all...to communicate.
Nobody has a perfect press conference. It will never be perfect because humans (are you ready for this...) are not perfect. So rather than spending the time worrying about the imperfections you possess, pay attention to the here and now, focus on the honest questions, and honestly answer them. If your honest answer is that you have no comment, then say so.
Quid Pro Quo: I must add that it is best to walk into any situation knowing both the questions and the answers before hand. There is no better means to success than preparedness.