"Whether you are a content creator or just a curious consumer, this is your chance to hear dispatches from the frontlines of New Media."Although there were a number of interesting points of conversation, I will be sharing my basic walk-away points.
The presentation began with a fascinating conversation about future projections in human sustainability by Robert Gilman, Founder of the Context Institute, who discussed the population growth by 2045 and the needs for sustainability in the "succession of species." He noted these main distinctions in this period of development:
- efficiency will become key as complexity increases
- re-usability becomes a necessity as scarcity of resource increases
- the emphasis will be on diversity with many niches
- collaboration will become paramount to successful sustainment
- Companies must focus on a content strategy in order to maintain relevance
- Content must be valuable, relevant, and consistent
- Commute - podcast, radio, video
- Work - email tweets, sms
- Lunch - Websites
- Evening - websites, video, sms
Russell Sparkman, founder of Fusionspark Media spoke on how they were using video and content collaboration (with other sites) to provide educational and promotional solutions for the Florida Key's (one of their clients). They found a remarkable increase in traffic with the addition of video and other multimedia based content on their clients' websites.
Brent Friendman, Partner in Electric Farm Entertainment discussed how they were using what he called "Fractal" marketing to disseminate their story and content in a number of different social media fronts. His main contention: an effective story must be told on a number of different fronts. Moreover, the content must build and be dependent on the other media fronts, rather than simply reproducing the same thing in each spot.
For example, Brent showed how they were working with a gaming client to "fractal" their story into a few different media. On MTV.com they were sharing episode clips. On facebook they had created a 'backstory' on one of the main game characters, etc.
I thought this was a fantastic methodology for utilizing the available and distinct media forms to create and build on brand, story, and to grow a user base.
Joseph M. Tringali, General Manager 5th Cell Media, discussed trends in gaming and the increase of users and importance in consideration of gaming for communication and promotion of content, branding, and message.
John du Pre Gauntt, Author, Consultant & Technologist discussed cloud computing and its impact into the future abilities of media growth and increasingly powerful solutions, noting the benefit of scalable solutions that cloud computing provides. He also made some very interesting points regarding the new economics of the future, changing from a supply chain model (like Microsoft) to a demand chain model (like Google). He used an interesting illustration: an individual taking all the orders of people entering a restaurant and the value of that "demand" to the chefs and restaurant, the "supply."
George Henny, Co-CEO of Whidbey Telecom and Fibercloud discussed the growth and demand of network and internet solutions and showed how they were working to expand solutions to provide the means for these media to reach the island population and user base.
In closing, I walked away re-energized to better target my audience on a number of different media, with a much more clear and efficient strategy of content, brand, and message. I would highly recommend the seminary (should they continue in it's format) to individuals who desire to rethink and creatively engage their utilization of today's quickly changing media.
The seminar was well worth the commute north and the ferry ride. And I must confess the scenary of Langley could easily be considered a further value add to the actual event.